Google adwords help

For starters you can get all the basics http://adwords.google.com/support/ Ask questions, share answers, and post your favorite AdWords tips and tricks on the AdWords Help Discussion Group. Posts are not moderated by Google.

You dont need a degrees in education its pretty straight forward.

How it works:
You create your ads You create ads and choose keywords, which are words or phrases related to your business.
Your ads appear on Google When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.

You attract customers People can simply click your ad to make a purchase or learn more about you. It's that easy!

Google AdWords offers you:
Targeted reach
Now you can advertise to people searching on Google. Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and our advertising network.
Greater control
You can edit your ads and adjust your budget until you get the results you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.
Measurable value
There's no minimum spending requirement or time commitment. And with the cost-per-click option, you're only charged if people click your ads. This means every dollar of your budget goes toward bringing new prospects to you.

Concerned about costs?
Don't worry—AdWords puts you in complete control of your spending.
Set your budget There's no minimum spending requirement--the amount you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.
Avoid guesswork Google provides keyword traffic and cost estimates so you can make informed decisions about choosing keywords and maximizing your budget.
Pay only for results You're charged only if someone clicks your ad, not when your ad is displayed.

Local and regional targeting
Set your ads to appear only to people searching in a particular state, city, or region. Now it's easy to target online customers within, say, 25 miles of your front door. Learn moreLocal business adsGet noticed on Google Maps. People searching for information related to your business will see your location, contact information, and an image of your choosing highlighted on a map of your area.